Marketing & Communications Manager (m/f/x)
Remote
Employment Types: Full-time Position / Internship
As a Marketing & Communications Manager (m/f/x) at payever, your role is to be the driving force behind the development and execution of innovative marketing strategies and communication plans. You will have the opportunity to shape the perception of payever's brand and products, and create impactful messages that resonate with target audiences.
Your days will be filled with exciting challenges as you collaborate with cross-functional teams to create compelling marketing materials, such as campaigns, ads, and content, that showcase the unique value of payever's offerings. Leveraging your strategic thinking and creative skills, you will develop integrated marketing plans that align with business objectives and drive customer engagement.
In this role, you will have the freedom to think outside the box and come up with fresh ideas that push the boundaries of traditional marketing. Your excellent communication skills will be put to use as you articulate complex concepts in a clear and concise manner, ensuring that the messaging effectively reaches and engages the intended audience.
Your analytical mindset will be crucial as you measure the success of marketing campaigns, monitor key performance indicators, and analyze data to gain insights and optimize strategies. With a keen eye for detail and a deep understanding of market dynamics, you will continuously refine and enhance payever's marketing efforts.
Working at payever, you will be part of a dynamic and innovative company, surrounded by talented individuals who share a passion for technology and making a positive impact. As a Marketing & Communications Manager (m/f/x), you will play a pivotal role in driving payever's growth and success, while creating memorable experiences for customers and contributing to the company's mission of helping businesses of all sizes.
Join us in this exciting journey where you can unleash your creativity, drive marketing excellence, and shape the future of digital communication at payever.
In this role, your day will look something like this
Marketing Strategy and Planning
Develop and implement comprehensive marketing strategies aligned with business objectives and target markets.
Conduct market research and competitive analysis to identify trends, opportunities, and target audience insights.
Define marketing goals, key performance indicators (KPIs), and metrics to measure campaign success.
Brand Management
Ensure consistent brand messaging and visual identity across all marketing and communication channels.
Collaborate with creative teams to develop brand guidelines, creative assets, and marketing collateral.
Monitor brand perception and sentiment, and implement strategies to enhance brand reputation.
Campaign Development and Execution
Create and execute integrated marketing campaigns across various channels, including digital, social media, events, and traditional media.
Collaborate with cross-functional teams, such as product managers, designers, and sales teams, to develop compelling marketing materials and messaging.
Monitor campaign performance, analyze data, and optimize strategies to maximize results and return on investment (ROI).
Content Development and Storytelling
Develop engaging and persuasive content, including blog posts, articles, videos, and social media content.
Craft compelling brand stories and narratives that resonate with target audiences.
Collaborate with content creators and subject matter experts to ensure accuracy and quality of content.
Digital Marketing and Analytics
Oversee digital marketing initiatives, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media campaigns.
Leverage analytics tools and data to track campaign performance, derive insights, and optimize marketing strategies.
Stay up to date with the latest digital marketing trends and technologies.
Stakeholder and Agency Management
Collaborate with internal stakeholders and external partners, including agencies, to align marketing objectives and ensure seamless execution.
Manage relationships with vendors, agencies, and media partners, ensuring high-quality deliverables and efficient resource allocation.
Who you are
Bachelor's degree in marketing, communications, or a related field (Master's degree preferred).
High interest in marketing, communications, or related roles, preferably in the technology industry.
Strong strategic thinking and analytical skills, with the ability to translate data and insights into effective marketing strategies.
Excellent written and verbal communication skills, with the ability to craft compelling messages and stories.
An eye for design and visual communication
First experience in developing and executing successful marketing campaigns across various channels.
High interest in digital marketing tools and platforms, including SEO, PPC, social media, and email marketing.
Strong project management skills, with the ability to manage multiple projects and meet deadlines.
First knowledge of marketing automation platforms and customer relationship management (CRM) systems is advantageous.
Familiarity with industry trends and best practices in marketing, communications, and brand management.
What you can expect from us
Long-term commitment as part of your team
The rare opportunity to change the world around you with a unique product
Projects which keep your mind fit and soul happy
Intuitive - trial and error - mentality
Being part of a fast-growing company
Ground floor opportunity to shape the strategic direction of the company
Fast execution on good ideas
Sharp, motivated co-workers in a fun office environment
Founded in 2013 in Hamburg, Germany 🇩🇪 - payever's mission is to challenge this status quo on behalf of small and medium sized businesses against the commerce giants. We do so by providing the right tools for sellers of any size to start, run and grow a successful business: We offer online shop as well as point of sale systems and highly flexible and customized payment, marketing, shipping and communication solutions. We start where others stop with the ultimate goal to free commerce.
We already convinced Santander and Microsoft to join our mission and help us to empower over 5.000 businesses in Germany, Sweden, Denmark and Norway to compete against existing marketplaces.
We’re now 10 years old, but we’re hungry like it’s Day One - we still have the same big dreams and are looking for your help to achieve them!
Sound exciting? We think so too, and we can’t wait to hear from you!